Point of Sale is a portuguese venture capital firm, whose purpose is to act as an intermediary between tech companies and its points of sale. With a range of clients whose business go from mobile apps to wearable technologies, Point of Sale ensures their success by working on its promotion and launch, starting with a marketing plan and ending with where to sell it. The logo features a circle made of several points, which not only symbolises its name but also reflects dynamism and innovation because of the variation of those same points. The rest of the branding was kept simple, with a contrasting and vivid blue against a friendly type.​​​​​​​